Cut dry, on purpose
Curls don’t lay the same wet as they do dry. Cutting dry means every curl pattern on your head is accounted for, so the shape is blended, true, and still right on day three.
“My hair is rocking today. Thanks @curls_done_wright”
Curly Hair Specialist · The Grove, St. Louis
Curls, finally
Curls, finally
understood.
Lily cuts curly hair dry, curl by curl, then teaches you how to keep it beautiful at home. A private studio inside Salon Lofts, now accepting new clients.
Wavy · Curly · Coily
Cut dry, curl by curl
6 years in curls
Innersense Organic Beauty
By appointment · The Grove
The method
The curl-by-curl difference
Your curls already know what they want to do.
Lily helps get them there.
Step 01
First, she takes it apart.
A dry cut starts by seeing every curl on its own.
Why dry?
Curls don’t lay the same wet as they do dry. So she cuts them dry, one curl at a time, exactly where they live.
Step 02
The reset: a detox and deep conditioning treatment with every cut, so each curl starts clean and hydrated.
Step 03
The lesson. You leave knowing what your hair needs and how to take care of it between visits.
Then it all comes back together.
Curls, finally understood.
Why a curly cut is different
Every appointment is a lesson in your own hair
A consultation, every time
New or returning, you sit down and talk goals before scissors come out. Every cut includes a detox and deep conditioning treatment, so your curls start clean and hydrated.
Leave knowing your hair
New clients go home with four full sized products from Innersense Organic Beauty, the same clean, curl-focused line used on their curls in the chair, and the lesson to use them. Great hair weeks later is the point.
A studio practice, not a salon chair
Most stylists are not trained in texture
They know straight hair with a blow-dryer. They do not know coil patterns, shrinkage, or the architecture of a proper curl cut. Lily grew up the only curly-haired member of her family, so she knows what it is to feel clueless about your own hair. Teaching you to understand it is the work.
Meet Lily
Transparent, considered, complete
The menu, in the open
Prices are published because a specialist practice has nothing to hide. Every new client visit is a complete system: consultation, dry cut, treatment, styling lesson, and the kit.
Real clients, real patterns
The work, in curls
“She actually recommended that I wait on the low lights and did only a really good cut. My daughter followed her from her previous location - I can see why.”
The specialist
Hi, I’m Lily.
“I work with all types of curls ranging from wavy to curly to coily. As the only member of my family with curly hair, no one knew what to do with me when I was growing up, so I understand feeling clueless. I educate my clients on how to take care of their curls at home so they can love their hair both in and out of the salon.”
Her story
Before you book
Questions curly people actually ask
Do you cut curly hair dry or wet?
Lily cuts curly hair dry, curl by curl. Curls do not lay the same wet as they do dry, so dry cutting lets her account for every curl pattern on your head and keep the finished shape blended. Every cut also includes a detox and deep conditioning treatment.
How much does a curly haircut cost in St. Louis?
At Curls Done Wright in The Grove, a first-visit curly cut runs $170 to $230 depending on length and texture, and includes a consultation, a detox and deep conditioning treatment, a styling lesson, and four full sized products to take home. Returning clients pay $145 to $205.
What happens at my first curly cut appointment?
Every new client visit at Curls Done Wright starts with a sit-down consultation about your hair goals before scissors come out. Lily then cuts your curls dry, treats them with a detox and deep conditioning, styles them, and teaches you the at-home routine, with a four product kit to take home.
What curl types do you work with?
Curls Done Wright works with every curl pattern from wavy to curly to coily, for adults and kids. Lily builds each cut around the patterns on your individual head rather than a single method, and kids curly cuts have their own place on the menu.
How do I book an appointment with Curls Done Wright?
Curls Done Wright books online through the Salon Lofts scheduler at any hour, or by texting Lily directly at (618) 971-1075. The studio is Loft 15 inside Salon Lofts The Grove at 4001 Chouteau Ave, St. Louis, and appointments are required.
Last updated August 1, 2026
Wear it down. Wear it curly.
One chair, one specialist, and a plan for your pattern. New clients are open on the books right now.
Curls Done Wright · Loft 15, Salon Lofts The Grove
4001 Chouteau Ave, St. Louis, MO 63110 · By appointment only